![]() ![]() ![]() Next, the Digital Office Network, with its elevator screens in office towers in the downtown core of seven major markets across Canada, enables advertisers to reach professionals, managers, and executives throughout their workday. First, the Digital Transit Network, which displays news, weather updates, and real-time arrivals and departures to commuters in Toronto Transit Commission (TTC) subway stations. The arrival of PATTISON Onestop further bolsters Campsite through the addition of more than 2,500 screens in over 1,000 new locations-all in three distinctive new environments-giving advertisers unique opportunities to reach their target audiences. The magnitude of this new alliance makes the programmatic media-buying platform a must-have solution for any advertiser looking to maximize its digital investment strategies. ![]() announced today that PATTISON Onestop, Canadian leader in Digital Out-of-Home (DOOH) media sales and operations, is the newest supplier to offer its inventory on Campsite. MONTREAL, QC and TORONTO, ON – Campsite Global Inc. Pictured: PATTISON Onestop’s Digital Transit Network in TTC subway stations – one of the Networks available on Campsite’s programmatic buying platform. ![]() The layoffs did not include anyone in editorial, a source said.A spokesperson attributed the layoffs to a recent shift in the digital leadership team's makeup.Vice Media laid off a handful of top digital staffers on Thursday.Campsite, specialized in digital media buying, now allows advertisers to effectively target consumers in multiple environments. Vice Media laid off a handful of top staffers in its digital unit on Thursday, said three people with direct knowledge of the matter. Vice sources described the move as a restructuring rather than cost-cutting exercise. At a meeting on Thursday, employees were told that the cuts would remove management layers and that the people laid off would not be replaced in those roles, said one staffer who was present. "We are constantly evaluating our business to ensure that we are best positioned for continued growth," a Vice spokesperson said. "The composition of our digital leadership team recently shifted with several elevations and a few departures. These decisions are never easy, but we remain focused on the continued long-term health of our company." A media kit is also known as a press kit. Its a set of promotional materials to provide information to members of the news media to help them write articles. Media kits may live fully-online as responsive online press pages. Or, businesses may choose to make their press kits available as static, downloadable resources, like a presentation deck. Notably, Dylan was the Chief Legal & Administrative officer of Brandwatch prior to its successful acquisition by Cision. Vice laid off fewer than 10 people on Thursday, and no one from editorial was included, one of the sources said. In this role at Brandwatch Dylan developed and led diverse functions including legal, privacy, risk, compliance, HR, IT, facilities and Sales Operations. Dylan has a BA from Occidental College and Law degrees from both Thomas. Among those let go were Chuck Lee, the SVP of global publishing, and Ivan Yang, the VP of engineering. Yang declined to comment, and Lee did not return requests for comment. Vice has sought to turn around its business in recent years under CEO Nancy Dubuc, who took over in 2018 from Shane Smith, the company's cofounder. Under pressure to rein in costs, Vice cut 250 people in 2019, about 10% of staff. Dubuc told The Information that she is eyeing taking Vice public through a As the pandemic hit the media business last spring, the company laid off 155 people.ĭigital-media observers are wondering what comes next for Vice, which, Reuters reported, reached a valuation of $5.7 billion in 2017 after an investment from private-equity firm TPG. SPAC, an option that has appealed to a growing list of media companies. Vice went from losing $100 million in 2018 to losing about $20 million in 2020, with the company turning a profit in the fourth quarter, The Information reported. Dubuc told The Information that the company was also looking for M&A opportunities. ![]()
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